Yolanda Macias is responsible for acquiring global content rights for all distribution platforms, including digital outlets Amazon, NBC Peacock, Tubi, and Pluto, and sourcing content for Cineverse’s owned and operated digital Networks such as the Dove Channel, Bloody Disgusting and ConTV and retail outlets including Walmart. Additionally, she oversees all content marketing including release strategy, growth and management of content.
During her tenure at Gaiam Vivendi Entertainment, Macias oversaw content acquisitions including securing home entertainment distribution rights for Crown Media’s Hallmark Channel and The Jim Henson Company. Macias helmed the launch and established the distribution strategy for Vivendi Entertainment’s digital distribution services along with acquiring rights for branded content such as National Geographic, WWE, NFL and Shout!Factory.
Macias has also served on the board of C5LA for several years and was selected as the 2019 Honoree. C5LA is a non-profit organization with the mission of helping under-resourced, high potential youth enroll and persist in college. She was honored as one of the Top 50 Women in Business by the Los Angeles Business Journal. Macias was honored as one of the Elite Women in the home entertainment industry ten times, and was recognized as an industry digital driver nine times, by Home Media Magazine. Macias received her MBA from the J.L. Kellogg Graduate School of Management at Northwestern University and her B.S. degree from California State University, Northridge.