Yolanda Macias

Portrait
Yolanda Macias, Chief Motion Pictures Officer

Yolanda Macias was recently appointed Chief Motion Pictures Officer at Cineverse to lead, build and oversee sourcing and execution of the Company’s theatrical slate and its global strategies.  Ms. Macias joined the Company in 2013 and served as the Chief Content Officer for Cineverse Entertainment Group between 2020 and 2025.  As CCO, she was responsible for acquiring global content rights for all distribution and streaming platforms and oversaw marketing.  During her leadership in this role Ms. Macias sourced and secured over 70,000 movies and series including TERRIFIER 2 and 3, Crown Media: Hallmark, NFL and Konami Cross (Yu-Gi-Oh). 

She has over 25 years of entertainment distribution experience, including executive positions at Vivendi/Universal from 2004 to 2012, DIRECTV from 1996 to 2003, and The Walt Disney Company from 1992 to 1995.  Ms. Macias built sustainable and profitable subscription platforms at DIRECTV and Vivendi/Universal’s digital distribution services.  In 2022, 2023 and 2024 Media Play News selected Macias as one of the Captains of Industry driving and leading home entertainment. 

Macias serves as vice chair for C5LA a non-profit organization supporting under resourced and high potential teens, and is a board director for Skechers USA, Inc. Macías received her MBA from the J.L. Kellogg Graduate School of Management at Northwestern University and her B.S. degree in Finance from California State University, Northridge.