Sheela Jairaj Gonsalves is a media and entertainment executive with over 20 years of experience spanning theatrical finance, TV syndication, and home entertainment. She has a deep understanding of content distribution and evolving business models, developing strategies that optimize monetization, operations, and revenue growth across global platforms.
Sheela has led high-performing teams and contributed to over $500 billion in revenue across digital, physical, and licensing businesses at major studios, including Universal Studios, Paramount Pictures, and Sony Pictures.
As Senior Vice President at Cineverse, Sheela oversees physical media, digital distribution (EST/iVOD), AVOD/SVOD, and consumer licensing, ensuring content reaches audiences through data-driven strategies. She has successfully negotiated major output deals with Redbox and Netflix and helped scale scan-based sales models across 12,000 retail storefronts, redefining how entertainment content is distributed.
A data-focused strategist, Sheela specializes in revenue optimization, platform partnerships, and content monetization. She has managed multiple P&Ls, led technology implementations, and enhanced forecasting, inventory management, and trade fund strategies to improve business efficiency.
Sheela is also a mentor and advocate for female entrepreneurs, advising female-led startups and supporting emerging founders in the consumer packaged goods space.
Her insights have been featured in Forbes, Thrive Global, and Nasdaq, where she shares expertise on business growth, operational excellence, and leadership.
She holds a BA in Business Administration from Loyola Marymount University and lives in Los Angeles with her husband, two children, and their dog.