As Senior Vice President of Marketing, Lauren has more than 15 years of entertainment and technology expertise, and as Senior Vice President of Marketing, she tells the story of Cineverse – overseeing the strategy and execution of all marketing, communication and creative initiatives for the company across releases, products, brands and business lines. Lauren leads a customer-obsessed team to build engaging and effective title, brand, business and consumer narratives – supporting revenue generators with measurable, data driven results.
Most recently her team designed and executed the campaign for the highest grossing unrated movie in history, Terrifier 3, which opened at No. 1 at the box office thanks in part to what Forbes referred to as a “Masterclass in niche marketing.”
Prior to Cineverse, she has held senior roles in the technology space, including at SaaS startup Tangelo.ai, along with various marketing, product, creative strategy and filmed entertainment positions, including VP Creative Affairs at Broad Green Pictures.
Lauren also has a number of producer credits to her name spanning independent and major studio releases. This includes The Transfiguration, which premiered in Un Certain Regard at the 2016 Cannes Film Festival and was nominated for the 2018 Independent Spirit John Cassavetes Award, Wish Upon, directed by Jon Leonetti (Annabelle), starring Joey King and Ryan Phillippe, as well as Bad Santa 2, Break Point and Learning to Drive.
Additionally, Lauren is an advisor to the top-rated entrepreneurial course, "NUVention: Arts & Media” at Northwestern University’s McCormick School of Engineering. Self-described as “Funny, Ha Ha,” is a graduate of the Second City Chicago, and lives in Southern California with her husband—actor Jerry Minor—and their son.